Email production is broken for brand teams and agencies.
Slow builds. Off-brand sends. Designers fighting developers. Data scattered across five tools. It doesn't have to be this way. I want to show you why.
The problem
What email teams and agencies are actually dealing with.
I've spent 25+ years inside email at ESPs, MTAs, deliverability platforms, and production tooling. I see the same problems in every brand team and agency:
Production is painfully slow
Every campaign turns into a multi-day relay between designer, developer, marketer, and QA. The calendar slips, the send window shrinks, and revenue is lost.
Brand control evaporates at scale
Marketers go rogue in the ESP because they have to. Logos shrink, colors drift, legal disclaimers disappear. Brand standards survive on a Notion page nobody reads.
Designers and developers are at war
The Figma comp looks beautiful. The coded email doesn't. Half the team is escalating Outlook rendering bugs while the other half is rebuilding modules from scratch every quarter.
Campaigns underperform, and nobody knows why
Modules can't be re-tested. Variants can't be compared cleanly. The wins from last quarter's hero send live in someone's head, not in a system the next campaign can pull from.
Data and reporting live in separate worlds
Production tool, ESP, BI, deliverability dashboard: four logins to answer one question. By the time you've stitched it together, the next send is already out.
Tooling fights the team instead of helping it
Either you pay seven figures for a heavy enterprise platform, or you build it yourself and own it forever. Neither option is what brand teams or agencies actually want.
A better way: meet
Lightning-fast production, on-brand designs, fantastic campaigns and satisfying data management, all in perfect harmony.
That's the world Alpaco is built for. All four work together without tradeoffs. Alpaco is the email production platform I've partnered with because it's the first one I've seen that actually delivers all four for brand teams and digital agencies alike.
Lightning-fast production
Drag-and-drop modules, reusable blocks, brand presets. What used to take two days takes twenty minutes, without cutting corners.
On-brand designs, every time
Fonts, color, spacing, logos and legal locked at the component level. Marketers can edit copy freely without ever breaking brand.
Fantastic campaigns
Designers and copy in the same workspace. Versions, comments, approvals, and clean, ESP-ready code on export that renders everywhere.
Satisfying data management
Modules, variants and sends that are actually trackable. The wins from last quarter compound into next quarter, not lost in someone's inbox.
More than a builder
AI, MCP and a way out of Taxi.
Alpaco isn't just a faster editor. It plugs into how modern email teams actually work, and gives Taxi for Email refugees a real path forward.
AI that actually helps you ship
Generate on-brand copy, rework subject lines, summarize briefs and spin up module variants without ever leaving the canvas. Brand tokens stay locked, so the AI works inside your guardrails instead of around them.
An MCP server tuned for email production
A forthcoming Alpaco MCP lets your own LLM or internal workflow drive the platform directly. It's been tuned to be exceptionally token-friendly, so your agents can read modules, compose campaigns and ship sends without burning your context window.
Taxi for Email → Alpaco converter
Bird sunset Taxi for Email and left a lot of brand teams stranded. Alpaco's converter lifts your existing Taxi templates, modules and brand rules and lands them inside Alpaco so you keep moving instead of rebuilding from scratch.
Plays nicely with your stack
Ships clean, ESP-ready code to wherever you send.
Alpaco exports rock-solid HTML and syncs directly with the platforms email teams and agencies actually use, from enterprise marketing clouds to lifecycle and DTC tools.
- Braze
- Klaviyo
- Salesforce Marketing Cloud
- HubSpot
- ActiveCampaign
- Beehiiv
- MailerLite
- Bloomreach
- Campaign Monitor
- Brevo
- Postscript
- SAS Marketing
- Iterable
- Mailchimp
- AWS SES
- Sailthru
- Oracle Marketing Cloud
Plus any ESP that accepts HTML. Don't see yours? It almost certainly works.
At a glance
Reclaim your calendar.
Why email production is broken today — and how Alpaco fixes it. Real numbers from teams like Fritz Hansen, Toyota Danmark, and BLS Hafnia.
Side-by-side
How Alpaco compares.
The five things that matter most to brand teams and agencies, rated honestly.
- Speed to launch
- Modular build in ~15–30 min, no dev handoff
- On-brand design
- Locked tokens and component-level guardrails
- Campaign quality
- Pixel-true design-to-code, dark-mode and Outlook tested
- Data management
- Tracked modules, variants and version history
- Collaboration
- Designers, copy and marketers on one canvas
- Speed to launch
- Reviewers report up to 90% faster builds once templates are set
- On-brand design
- G2 reviewers praise strong brand governance and approval gates
- Campaign quality
- Reliable for B2B nurture and lifecycle; limited interactive and AMP support
- Data management
- Enterprise audit trail and reporting; analytics live in your ESP
- Collaboration
- Marketer-led with reviewer roles; setup has a real learning curve
- Speed to launch
- Transactional templates ship fast; marketing builds wait on dev
- On-brand design
- Brand fidelity hinges on the dev-owned template library
- Campaign quality
- Best-in-class for AMP, interactive and transactional
- Data management
- Send-level analytics; no module-level reporting
- Collaboration
- Developer-led; marketers queue behind the dev team
- Speed to launch
- Marketers self-serve in ~1–2 hrs once brand kits are in place
- On-brand design
- Brand kits and reviewer sign-off, but governance varies by admin
- Campaign quality
- Polished Marketo, Eloqua and HubSpot output; templates can feel samey across brands
- Data management
- Approval logs and basic usage data; performance lives in the MAP
- Collaboration
- Marketer-led with multi-stage approvals; reviewers say it scales well
- Speed to launch
- Klaviyo template tweak in ~1 hr
- On-brand design
- Style presets, light governance
- Campaign quality
- DTC-shaped, Klaviyo-first output
- Data management
- Klaviyo-native metrics only
- Collaboration
- Solo marketer workflow
What digital marketers and agencies like about Alpaco
- Drag-and-drop speed without losing brand control
- Reusable modules that travel cleanly across campaigns
- Designers, copywriters and marketers in the same workspace
- No dev bottleneck for routine sends
- Clean, ESP-ready code that renders across Gmail, Outlook and Apple Mail
- Predictable pricing instead of seven-figure enterprise contracts
- Easy to roll out across multiple clients or brands
- Governance that survives team turnover and onboarding
Proof
Don't Take My Word for It
What email teams and agencies say about producing with Alpaco.
Having the ability to customize all elements of our blocks enabled us to design the campaign with the exact design elements that we needed.
As an agency, working with Alpaco is a real treat. The team are great at communicating, and they really have creating great email at the heart of what they do.
Alpaco gives us the best of both worlds: full custom HTML and Liquid templating power, with the guardrails of a drag-and-drop editor to keep the team agile and on-brand.
About me
Why I'm the one introducing you to Alpaco.
I was part of the team at Taxi for Email, the original brand-controlled email design system used by enterprise marketing teams. I've seen first-hand what production looks like when designers, marketers and developers all have to ship from the same calendar. I know what's possible when the tooling actually helps them.
Over 25 years in the email industry across ESPs, MTAs, deliverability platforms, and production tooling, I've watched teams struggle with the same bottlenecks again and again. Alpaco is the first platform I've partnered with because it's built to fix them, not just manage them.
Let's talk
Let's spend 15 minutes on your email production.
No deck, no hard sell. I'll ask about your current workflow, show you exactly where Alpaco fits, and tell you honestly if it doesn't.
- 15 minutes, on your calendar
- Live Alpaco walkthrough if it's a fit
- Honest answer if it's not